Good question! Here are some facts about the cleanse.

1. The lemonade drink has all the nutrients to sustain your body every day that you are on the cleanse. Between the grade B maple syrup, organic lemons and cayenne pepper, you have a full spectrum of vitamins and minerals 
2. It gives your body's digestive organs time to rest since they are not digesting anything. This allows your body to use the left over energy to heal and repair other damaged tissues throughout the body 
3. It helps to pull toxins out of your fat cells 
4. The detox/cleanse cleans out left over waste from your colon. (rotted food gets lodged in the nooks and crannies of your colon and provides a rich environment for growth of parasites and unwanted bacteria, etc.)